Mattel and Playworks Make Play Essential for Everyone!

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Play is an important building block in every child’s development. It promotes learning, teamwork, increases imagination, expands social skills and more.

Join us Friday, November 18, 2011 at 10am PT for a discussion about the importance of play featuring insights from Jill Vialet, CEO and Founder of Playworks, and Dr. Michael Shore, Mattel’s “Dr. Play."

Click here to join the discussion!

Use these five tips!

  • Invite Everyone to Play
  • Share the Rules of the Game
  • Team Selection (count off 1,2,1,2 or apples, oranges, apples, oranges….)
  • Encouragement and Cheering
  • Conflict Resolution: Rock-Paper-Scissors

Get Playworks!

Playworks offers professional development to an array of audiences who work with youth. From parents to principals, camp counselors to coaches, Playworks delivers tools and techniques to run effective and playful programs in schools and communities.

>> learn more about Playworks Training


Mattel Signs on as Debut National Partner

Playworks is kicking off the school year with our first-ever national partnership. Mattel has signed on to help us to expand our commitment that every child has a chance to play every day. Mattel has already been working closely together in Los Angeles, where the company supports several LA schools and will engage their employees in volunteerism and community service through Playworks. The national partnership represents an opportunity to ensure that more kids around the country have access to play.

Read the full story

More Updates


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children playing indoors
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Building a Foundation for Change ›

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