Mattel and Playworks Make Play Essential for Everyone!

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Play is an important building block in every child’s development. It promotes learning, teamwork, increases imagination, expands social skills and more.

Join us Friday, November 18, 2011 at 10am PT for a discussion about the importance of play featuring insights from Jill Vialet, CEO and Founder of Playworks, and Dr. Michael Shore, Mattel’s “Dr. Play."

Click here to join the discussion!

Use these five tips!

  • Invite Everyone to Play
  • Share the Rules of the Game
  • Team Selection (count off 1,2,1,2 or apples, oranges, apples, oranges….)
  • Encouragement and Cheering
  • Conflict Resolution: Rock-Paper-Scissors

Get Playworks!

Playworks offers professional development to an array of audiences who work with youth. From parents to principals, camp counselors to coaches, Playworks delivers tools and techniques to run effective and playful programs in schools and communities.

>> learn more about Playworks Training


Mattel Signs on as Debut National Partner

Playworks is kicking off the school year with our first-ever national partnership. Mattel has signed on to help us to expand our commitment that every child has a chance to play every day. Mattel has already been working closely together in Los Angeles, where the company supports several LA schools and will engage their employees in volunteerism and community service through Playworks. The national partnership represents an opportunity to ensure that more kids around the country have access to play.

Read the full story

More Updates


February 25, 2026

Playworks Welcomes Three New Members to Board of Directors During 30th Anniversary Year ›

Raven Jemison, Jodi Bricker, and Oliver Nordlinger join at a pivotal moment as Playworks continues to innovate and expand access to play nationwide Oakland, California – Playworks, the national nonprofit…

February 20, 2026

Introducing the Playworks Facilitator Playbook ›

The newly released Playworks Facilitator Playbook is a library of ready-to-use lesson plans that help staff confidently lead games that keep kids active and learning through play, and is accessible…

February 11, 2026

4 Playful Takeaways from the Winter Olympics ›

It’s an exciting time as the 2026 Winter Olympics are underway. Many kids will watch the games, some aspiring to participate someday, others learning about new sports they’ve never seen…