Nipping at the heals of the largest Recess Roll-Out in the history of Playworks (100 staff and coaches/combined 216,316 miles traveled/72 schools/9 cities), we took school recess and children’s play to our biggest audience yet; the 1.5 million visitors and 500,000 commuters who will enter New York City’s Times Square through July 8, 2011!
May 25th, a 15-second spot began running on the 20’ x 26’ CBS/David Letterman LED billboard featuring Playworks and our thoughts on school recess. The spot runs from 6 a.m. to midnight, daily.
We couldn’t be any more excited about introducing our unique brand of play to one of the most playful audiences on earth; the thriving people-sphere of New York City!
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