Real Players Don’t Bully is a campaign Playworks created and launched to show kids that inclusion is cooler than bullying. We’ve partnered with Google’s Be Internet Awesometo teach kids that #ItsCoolToBeKind in real life and online.
Promoting inclusion, role modeling positive behavior, and giving kids the chance to develop and practice leadership skills, can help create environments where every kid feels accepted and safe on the playground. The power of play creates environments where kids feel included, have peer leaders, and caring adults which has been shown to impact the number of incidents of bullying in Playworks schools compared to non-Playworks schools.
This campaign takes place during National Bullying Prevention Month to showcase the importance of practicing kindness and inclusion online and in-person to prevent bullying.
Creating sustainable change
70%Did you know that over 70 percent of young people say they have seen bullying in their schools?*
43%Teachers in Playworks schools reported significantly less bullying and exclusionary behavior during recess, a 43% difference in average rating scores compared to non-Playworks schools.**
*Source: *Bradshaw, C.P., Sawyer, A.L., & O’Brennan, L.M. (2007). Bullying and peer victimization at school: Perceptual differences between students and school staff. School Psychology Review, 36(3), 361-382.
**Results from a randomized control trial evaluation by Stanford University and Mathematica Policy Research. Learn more
This annual campaign has garnered over 50 million social media impressions and offline engagement.
Check out some of the highlights of the campaign below or follow #realplayersdontbully on social media.