Our People

The Power of Play

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Playworks has a national office in Oakland, CA, with program offices in each of the cities it serves throughout the US. To see who is leading our efforts in the cities, see the City Pages.

National Leadership Team

David Rothenberg

Executive Director
Playworks

Executive Director David Rothenberg comes to Playworks after his most recent position as president and CEO of Nolo. Previous to that, David has thrived in a variety of senior management positions helping mission-driven organizations grow and succeed.  A graduate from the Haas School of Business at the University of California, David lives in Berkeley with his wife Lorraine and their two children.

Jill Vialet

President and Founder
Playworks

President and Founder Jill Vialet has worked for more than 20 years in the non-profit sector, during which she focused her entrepreneurial skills on conceiving of and growing two successful non-profit organizations, Playworks and MOCHA (Museum of Children's Art in Oakland). Jill graduated from a public high school in Chevy Chase, Maryland.

Elizabeth Cushing

Chief Strategy Officer
Playworks

Chief Strategy Officer Elizabeth Cushing brings 16 years of non-profit management experience with organizations focused on youth development, children's advocacy and women's issues to Playworks. Elizabeth is responsible for creating, communicating, and sustaining our strategic development, communications and training initiatives, as well as managing major foundation relationships and contributing to expansion strategy. Elizabeth is a product of Oregon public schools.

Eunice Dunham

National Expansion Director
Playworks

National Expansion Director Eunice Dunham moved to Boston to launch Playworks' program there after four years on the staff as a site coordinator and area director in California. Eunice is using the experience of establishing programs in Boston in her new role identifying and cultivating new cities and school districts for Playworks' continued national expansion.

Lisa Frydenlund

Chief People Officer
Playworks

Lisa Frydenlund has worked in human hesources for more than 14 years. She came to Playworks from The Arc of San Francisco, where she was their HR director. Prior to The Arc, Lisa worked for a variety of non-profit and commercial organizations in the San Francisco area. She is a graduate of the University of Texas at Arlington with a Bachelor of Arts degree in Communication. She also holds a Professional Human Resources certification from the Society of Human Resources Management. Lisa is thankful for our playful culture because it spills over into her other life where she is a mother to her amazing son.

David Gallagher

Chief Program Officer
Playworks

Chief Program Officer David Gallagher began his career with Playworks as a “coach” in an Oakland elementary school. After years of managing school programs in the Bay Area, he moved onto spearheading Playworks Training, and later transitioned into the role of national program director. As CPO, David and the national program team are responsible for managing our cities and programs, ensuring that quality standards and program operations are consistent and supported across the country. In his spare time, David enjoys coaching a high school soccer team and loves a fierce game of curbside 4-square.

Sharon Smith-Mauney

Playworks Training Program Director
Playworks

Playworks Training Program Director Sharon Smith-Mauney comes to Playworks after over 17 years with the United States Tennis Association, most recently as managing director of the outreach division. As both a lifelong athlete and a mother, Sharon has a first hand understanding of the profound impact sports participation and physical activity can have in all stages of life.

Tracy Williamson

Director of Government Programs
Playworks

Director of Government Programs Tracy Williamson began working with children in a therapeutic program for infants and toddlers. After receiving her JD at Northeastern University, she went on to work on public policy research studies, and most recently spent six years as a contracts attorney in the private sector. Tracy is very excited to return to working for a non-profit focused on improving the lives of children.

National Team

Paula Ambrose

Director of National Partnerships
Playworks

Paula is currently serving as the director of national partnerships with Playworks. Prior to joining Playworks, Paula worked for a Fortune 100 information technology company bringing more than 20 years private sector experience to her current role. While there she held roles in functions and lines of business such as Global Social Responsibility, Marketing & Brand Awareness, Field Sales & Support Services, Organization & Leadership Development and Human Resource Management.
 
As part of her commitment to community service Paula volunteers her time in support of youth development, social action projects and improving the economic standing of underserved women.

Melissa Bruno

Data Coordinator
Playworks

Melissa began with Playworks in 2006 as an AmeriCorps member. She then worked as a Program Coordinator for three additional years in the East Bay, CA.  She is thrilled to broaden her role as an advocate for children and bring the power of play to as many people possible. She is grateful to be surrounded by wonderful, like-minded people that make every day fun and exciting.  In her free time Melissa enjoys bowling, cooking, music, tending to her chickens, and playing!!!

Jennette Claassen

Data Manager
Playworks

Jennette comes to Playworks with more than twelve years of work experience with social service agencies, both domestically and internationally. Her roles have included direct service provider to children and youth, advisor in the organizational development of a small non-profit, planning administrator, and data administrator. Her significant data management and analysis experience comes from her recent work with First Five Contra Costa County, as well as experience gained while working on her Master of Social Welfare degree (MSW). Her favorite playground game is Knockout.

Chris Conard

National Expansion Manager
Playworks

Chris Conard is beginning his fifth year with Playworks and is continually inspired by the power of play in education.  Chris is a Saint Louis native who came to the Bay Area to go to graduate school.  Chris worked as a program coordinator for three years in the Bay Area before moving into the national office as the administrative associate.  He now is national expansion manager and is excited to hit the road to bring on new Playworks cities for the fall of 2011.  He enjoys traveling, biking, gardening, running and crossword puzzles.

Kyle DeRoos

Salesforce Administrator
Playworks

Salesforce Administrator Kyle DeRoos spent five exciting as a program coordinator and program manager in Oakland and the Silicon Valley before trading in his whistle and kickball for a mouse and keyboard in the national office. Since moving indoors, Kyle spent two years on the development team before transitioning to focus on administering our data management system, Salesforce.com. After eight years with the organization, Kyle is still amazed at the impact Playworks can have on students who often slip between the cracks of traditional school programming. And his wallball ability is nearing a zen-like class.

David Dial

National Program Director
Playworks

National Program Director David Dial has over 20 years of experience as a senior leader in nonprofits. David was the founding executive director for Zeum, San Francisco's hands-on multimedia arts and technology experience for kids. He served on senior management teams during the launching of Yerba Buena Center for the Arts and Livermore Valley Performing Arts Center. When David is not busy overseeing school programs in cities across the country, he enjoys playing badminton, table tennis or throwing a frisbee with his family.

Eben Dower

National Recruiter
Playworks

Eben Dower is entering his third year with Playworks and is excited about being an integral part in bringing new awesome people to the organization. Born in Manhattan and raised in San Francisco, Eben has worked with Playworks across the country. He has been a program coordinator in DC, NOLA, and SF, and is beginning his new role in the Oakland office. Eben enjoys eating burritos, schooling folks in basketball, and giving out high fives like they're free candy. Lets play!

Stephen Fox

Special Projects Manager
Playworks

Special Projects Manager Stephen Fox is a Wisconsin native who came to California in search of gold. He spent two years as a program coordinator at Hawthorne Elementary and two years as a program manager before moving to the development team, where he served as a development associate prior to his current position. Steve recognizes the need for good role models in youths' lives and works hard to ensure that all Playworks staff provide consistent and positive examples to all of the children they serve.

Brenda Franklin

Government Grants Manager
Playworks

Government Grants Manager Brenda Franklin identifies and secures government funding for Playworks. Prior to coming to Playworks, Brenda worked on program evaluations for federal grants and non profit organizations focused on improving the lives of children. She sees play as the business of childhood, and feels fortunate to help bring healthy play to the nation’s children.
 

Dave Gilmore

Director of Program Operations
Playworks

Dave Gilmore worked as a program coordinator in Playworks' Baltimore launch year, then left to work as a middle school special education teacher in Queens, NY. Dave returned from the his experiences in the classroom in 2007 to serve as Playworks Baltimore's executive director. After two and a half years in that position, Dave joined the national staff as director of program operations in August, 2009. He currently supports Playworks through organizing the flow of communication and supplies between the Playworks national and city offices. A native of Baltimore, Dave is based in the Playworks Baltimore office and has also worked out of the national office in Oakland.

Beth Jersey

Payroll Contracts Administrator
Playworks

Payroll Contracts Administrator Beth Jersey is responsible for payroll at Playworks. She has the distinct pleasure of making the entire staff happy at least twice a month. She brings more than 20 years of payroll and accounting experience, much of it in the corporate world, and is happy to now work with an organization that makes a difference in children's lives. When she's not working, you can find her in her garden, taking long walks, reading mysteries or crossword puzzling.

Beth Kimberly

Social Media Manager
Playworks

Social Media Manager Beth Kimberly, began her Playworks career as a program coordinator. She learned a lot about the power of play at schools in Silicon Valley, San Francisco and Oakland. Beth later became a program manager in the East Bay then San Francisco, and is now responsible for leading Playworks' efforts to build an online movement to support the power of play. She enjoys using play to empower children and adults to love learning both in person and online. Beth loves to get outdoors and play both on the playground and in nature.

Jeremy Lansing

Community Training Program Manager
Playworks

Community Training Program Manager Jeremy Lansing began as an Early Childhood Intervention Specialist for a child abuse and neglect prevention program in Oregon, and prior to Playworks, taught high school English in Israel. Playworks is a wonderful blend of all of Jeremy's passions; physical activity, healthy community building, fun, and a chance to engage youth workers from all walks of life.
 

Cheryl Lewis

Human Resources Associate
Playworks

Cheryl Lewis joined Playworks as human resources associate in the summer of 2009. Prior to Playworks, she was worked as the employment and training specialist at San Francisco International Airport. She has also managed internship programs and job placement for foster care youth and other youth in San Mateo and San Francisco counties. At Playworks, Cheryl supports hiring and other HR efforts to improve education through safe and interactive play. Cheryl's passion is volleyball, including two seasons as head coach for South San Francisco High School's volleyball program.

Dana Logsden

California AmeriCorps Program Manager
Playworks

California AmeriCorps Program Manager Dana Logsden grew up in the prairies, cornfields and college towns of Iowa.  Dana joined Playworks after two years serving as an AmeriCorps member with Habitat for Humanity. Dana is inspired by her playful coworkers. She enjoys the the outdoors, traveling, and trying new things.

Dana LoVecchio

Community Training Program Manager
Playworks

Community Training Program Manager Dana LoVecchio started with Playworks in 2002 as a site coordinator at Oliveira Elementary School in Fremont, California and then as an area director. Dana is grateful to not only have playful and passionate colleagues, but to spread that passion for play to the greater community. She also enjoys gouda cheese, crackers, a bottle of Riesling, and a Sally Field movie.

Isabel R. Maze

Accounting Associate
Playworks

Accounting Associate Isabel R. Maze has brought her five plus years of accounting experience from the Philippines to work here at Playworks. She is fluent in two languages and also graduated near the top of her class in College. Isabel really enjoys being a part of an organization where positivity and fun are always emphasized and executed. In her spare time she likes playing table tennis, pool and watching basketball.

Richard Ng

IT Manager
Playworks

IT ManagerRichard Ng was drawn to Playworks because of its mission and model of structured and meaningful play with children. Born and raised in Oakland, Richard spent many years working with children as a recreation leader. Over the last nine years, he worked as an IT network administrator for Golden Gate Regional Center, a state-funded not-for-profit agency serving the developmentally disabled.

Rob Norris

IT Associate
Playworks

 Rob Norris, IT Associate jumped ship from nine years in the for-profit world at Amazon.com, where he was system administrator at Alexa Internet.  Rob also worked for four years as Operations Consultant at the Chinese Historical Society of America in San Francisco's Chinatown. When he's not running the support function at Playworks, Rob is an avid cook, brewer (beer) and music aficionado. Rob gets annoyed thinking about how the Patriots lost to the Giants in Super Bowl XLII. His Amazon Green-Cheeked parrot is also another source of annoyance.

Maya Novak

Director of Program Quality
Playworks

Director of Program Quality Maya Novak spent two years as a site coordinator at Whittier Elementary School in Oakland before taking roles as area director, Bay Area program director, and now director of program quality. Maya is always impressed and amazed by the level of dedication of the Playworks staff, as well as their capacity to turn almost anything into a game.

Justin "J.Ro" Robinson

National Senior Recruiter
Playworks

National Senior Recruiter Justin "J.Ro" Robinson worked as a program coordinator for four years at Seneca Center in San Leandro, CA.  J.Ro loves collaborating with his amazing colleagues to spread the word about Playworks through jokes, flattery, pamphlets and pretty much any way possible.  He also enjoys hiking, camping, Modest Mouse, and the occasional bonfire.

Daisy Ruiz

Adminstrative Associate
Playworks

Daisy Ruiz is a native of Los Angeles. She joined Playworks as a volunteer and helped launch the Spanish language version of the Playworks website, Playworks en Espanol. She enjoys the culture of play that Playworks is trying to spread to schools across the country and likes that the office maintains a fun yet professional vibe. Daisy is currently pursuing her Masters degree in nonprofit management at the University of San Francisco. In her free time she enjoys reading, writing, traveling and watching her Lakers win yet another championship.

Marco Santos

Finance Manager
Playworks

Finance Manager Marco Santos is responsible for monthly financial and grant reporting, countless hours of spreadsheets and distributing financial news throughout the national and city Playworks' offices. Marco has been with Playworks since March, 2008, joining the team from a landscape design company. In his spare time, Marco coaches baseball, football, basketball and soccer, which he has enjoyed for more than 16 years.  

Nancy Shillis

Grants Manager
Playworks

Grants Manager Nancy Shillis comes to Playworks with 20 years experience as a grantmaker in a number of Bay Area philanthropic institutions, working primarily in the field of youth development. Nancy works with city directors on fund development strategies to grow and sustain their programs. She is thrilled to work for a nonprofit focused on helping kids get a healthy dose of play everyday, having seen first-hand how play has positively impacted her own children’s development.

Melissa Simpson

Volunteer Manager
Playworks

Melissa Simpson is helping Playworks build its opportunities for community involvement through volunteer efforts. Before coming to Playworks Melissa worked with homeless mothers and children in the bay area, volunteered with the Peace Corps in Vanuatu. She has several years of experience working in the non-profit field with volunteers and community. Her favorite playground game is four square which she played with her older sister while growing up.  

Diane Tadano

National Expansion Associate
Playworks

National Expansion Associate Diane Tadano has been working with, and for youth for over ten years. After graduating UC Davis, Diane joined Playworks as a program coordinator in Oakland, CA and spent two years on the playground at Garfield Elementary. Since then she has taken on roles as program manager and currently works in the awesome expansion department, bringing play to kids all across the nation. Sports are a huge part of her life; she gets excited when she sees kids discovering their love for play. 

 

Dana Wenter

Evaluation Director
Playworks

Evaluation Director Dana Wenter has conducted program evaluations for federal, state, and local organizations on topics related to obesity, violence, and tobacco use prevention. At Playworks, Dana is working to develop an evaluation that demonstrates the benefits of play on kids' social, emotional, and physical wellbeing. Before becoming an evaluator, Dana served as a Peace Corps volunteer in Papua New Guinea and coached Special Olympics.

Cindy Wilson

Director of Communications
Playworks

Director of Communications Cindy Wilson has been providing public relations and communications services for more than 20 years, working with public relations agencies, corporations and nonprofit groups. She is passionate about children's issues and educational equity, and is committed to help build a movement by getting the word out about the role of play in learning. In addition to her work with Playworks, she is active in community and school causes, is the assistant coach of a girls' soccer team and loves two-square.

Deepika Yeldandi

Accounting Manager
Playworks

Deepika Yeldandi joined Playworks in fall, 2009 as accounting manager. She brings with her a background in high tech start-ups as well as with accounting firms. At Playworks she is responsible for maintaining the records to help provide accurate reporting for internal and external audiences and ensuring Playworks follows all GAAP guidelines for nonprofit organizations. Deepika says she enjoys working with Playworks because she feels good about the work she is doing and is encouraged about our impact on tomorrow’s kids. Her favorite playground game is 4-square, followed by ro-sham-bo baseball.