Board of Directors | Playworks

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Board of Directors

Joy Weiss, Chair
President, Dust Networks Group at Linear Technology

Joy Weiss, currently president of the Dust Networks product group at Linear Technology, has held executive leadership positions at a variety of private and public technology companies. Joy was CEO of Dust Networks when it was acquired by Linear Technology in 2011. Prior to Dust Networks, Joy was president & CEO of Inviso, an award winning private microdisplay company, and she began her career at Nortel Networks where she rose to the position of president and GM of the Network Management division. Joy has also served on the boards of several private companies, including Saraide, Glimmerglass, and Vigilent. She holds a BSEE from the Massachusetts Institute of Technology.

Mark Seiler, Treasurer
Managing Partner, Metrovation

Mark Seiler is the managing partner of Metrovation, a real estate development firm as well as principal of Metrovation Capital, a real estate capital company. Mark serves on several boards of directors, including Boys and Girls Club of Oakland and Jewish Family and Children's Services of Northern California. He is also past president of Rhoda Goldman Plaza, a not-for-profit assisted living and Alzheimers community.

Peter Soorenko, Secretary
General Manager, New Balance Apparel

Peter Soorenko, general manager global apparel, joined New Balance in 2008, bringing with him more than 25 years of experience in sales and business leadership. At New Balance, he has been responsible for design and development of the global apparel collection, representing more than $250M in revenue. Peter has recently taken on the sales leadership role for New Balance Apparel – US. Before joining New Balance, Peter was General Manager of InSport, International – a leading active apparel brand. Prior to that he has been in leadership roles for other athletic apparel brands such as Danskin. Soorenko received his bachelor’s degree in business from Philadelphia University.  

Brian Berchtold
VP Sales & Marketing, Hubbub Health

Brian Berchtold is the Vice President of Sales & Marketing at hubbub health, an online and mobile wellness solution for employers. Using gamification, social circles and behavior change science, hubbub motivates employees to adopt healthier lifestyles, one rewarding challenge at a time. An experienced leader in start-up companies and the medical and consumer products arena, Brian was president and CEO of ALCiS Health prior to joining hubbub. At ALCiS, Brian orchestrated the company’s funding and quickly launched its consumer products in over 15,000 retail locations. Brian’s passion for health and wellness goes beyond 9 to 5—he also served as board chair for Playworks' Pacific Northwest region, prior to joining the national board. As active as the kids he champions, Brian credits hubbub with turning his lifestyle around. When he joined the company Brian was pre-diabetic and struggling with his weight. Today, Brian enjoys healthy cooking and recently completed his third marathon in just 12 months. Brian earned a degree in finance from Santa Clara University.

Jeff Bonforte
Senior Vice President of Communication Products, Yahoo

Jeff Bonforte is senior vice president of communication products at Yahoo. He leads the team responsible for Yahoo’s core communications products, including - Mail, Messaging, Flickr, Groups, Calendar and Contacts. Jeff has 20 years of experience in internet and technology product development. A long-time entrepreneur, he has founded or led pioneering start-ups including i-drive, Gizmo5 (acquired by Google) and Xobni, which Yahoo acquired in 2013. Bonforte also previously worked at Yahoo as vice president of social search and vice president of messaging.

Richard "Dick" Daniels
Executive Vice President and Chief Information Officer, Kaiser Foundation Hospitals and Health Plan, Inc.

Dick Daniels is executive vice president and chief information officer for Kaiser Foundation Hospitals and Health Plan, Inc. Dick is responsible for Kaiser Permanente’s Information Technology vision, strategy, and execution. Dick reports to Bernard J. Tyson, chairman and chief executive officer, and is a member of the national executive team. Dick has more than 30 years of information technology leadership experience. Before joining Kaiser Permanente in 2008, he served as senior vice president and divisional CIO for Capital One and as senior vice president at JP Morgan Chase. In 2007, Computerworld honored him as a Premier 100 IT Leader.

Lisa Edwards
EVP Global Corporate Services,

Lisa Edwards is EVP global corporate services at Salesforce, with global responsibility for finance operations. Previously, she lead strategic partnerships for Visa in her role as SVP/Head of global strategic alliances and global IP strategy at Visa Inc. At Visa she also served as head of global corporate services at Visa (Global procurement, AP, travel, events, real estate, asset management, security). Prior to that, she was an entrepreneur: CEO of a technology startup which she sold to IBM and co-founder and president of a second company that was acquired by Knight Capital. She started her career as a strategy consultant (then manager) at Bain & Co. Lisa graduated from Stanford University and received her MBA from Harvard Business School.

Scott Goodman
Senior Vice President Global Product Development, Mattel Brands

As senior vice president of global product development of Mattel Brands, Scott Goodman is responsible for streamlining processes and applying next generation technology in all aspects of design and development. Goodman is an expert in the implementation and development of new designs and strategies within toy manufacturing. Goodman joined Mattel in 1984 and has played an integral role in the creation and strategic direction behind some of the company’s most innovative products including the Power Glove, a cutting-edge peripheral for the Nintendo Entertainment System, and Mindflex, a ground-breaking mental acuity game. Goodman is involved with several charitable organizations both domestically and internationally.  

Jane Isaacs Lowe
Robert Wood Johnson Foundation

Jane Isaacs Lowe is a consultant for the Robert Wood Johnson Foundation overseeing the Invest Health program, which will launch with funding to 50 mid-size cities in June, 2016. In addition, she serves as on the Advisory Committee for the replication of headspace that is being developed by the Department of Psychiatry at Stanford. Prior to this, she was a senior adviser for program development at the Robert Wood Johnson Foundation, where she worked on strategies related to community development and the social determinants of health, before which she served as the Director of the Vulnerable Populations Portfolio from 2003-2013. She views her role as catalyzing new ways of addressing long-standing health issues, building partnerships, and driving social change to build a culture of health. In addition, she is a member of the Foundation’s Global Health Working Group.

Lowe came to the Foundation from the University of Pennsylvania School of Social Work where she was a member of the faculty from 1989 through 1998. She taught and published in the areas of health practice, administration, and planning, and was the recipient of the Outstanding Teaching Award. Earlier in her career, she worked at the Mt. Sinai Medical Center in New York City where she was a social work administrator and faculty member in the medical school's Department of Community Medicine. She is a current fellow at the New York Academy of Medicine, and a member of the editorial board of Social Work in Health Care.

Lowe earned a doctorate in social welfare policy and planning from Rutgers University, a master’s in social work from Columbia University, and a bachelor’s degree in sociology from Cedar Crest College in Allentown, PA, where she is a member of the board of trustees.

Alford L. McMichael
14th Sergeant Major of the Marine Corps, Retired

Sergeant Major Alford L. McMichael is a veteran of the armed forces of America, where he served his country for more than 36 years on active duty. He was appointed as the 14th Sergeant Major of the United States Marine Corps on June 30, 1999. His career culminated in his appointment as the first senior noncommissioned officer for Allied Command Operations to Supreme Headquarters Allied Powers Europe (NATO). He is the founder and President of 4-DREW, LLC, which provides leadership and mentor counseling for schools and children to have a better understanding for the need to pursue excellence in all endeavors of life. He is also a managing director of Pinnacle Five, LLC, a consulting company focused on providing advisory services to businesses and organizations typically associated with veteran issues and/or the Department of Defense. He is a public speaker whose primary focus is on leadership development, management, coaching, and positive citizenship. In 2008, he became a published author with his book titled Leadership Achieving Life-Changing Success from Within. He serves as a member of the advisory board for Thanks USA, a non-partisan charitable effort to mobilize American of all ages to thank the men and women of the United States armed forces by providing college, technical, and vocational school needs-based scholarships for children and spouses of active duty military personnel. He also serves on the Board of Directors of the Call of Duty Endowment, which identifies and funds the most efficient and effective organizations that get unemployed veterans back to work. Alford is currently a “Leadership Development Coach” for NewDay USA.

Pat Morrin
President, Danvera Foundation

Pat Morrin is the former co-founder, CFO, and vice president for Basis Communications Corporation – a communications semiconductor company based in Fremont, California, which was acquired by Intel Corporation. Pat was previously director of marketing and business development at Intel, and held various finance positions at Cirrus Logic, Inc. He is currently a member of the Board of Directors for The Boys and Girls Clubs of Oakland; a member on the Board of Advisors for Harold and Pauline Price Center for Entrepreneurship and Innovation at the University of California, Los Angeles; and chairman of the Board of Advisors for the Dean of Arts and Sciences at the University of San Diego. Pat received a B.A. in English and a BBA in business management from the University of San Diego, and an MBA from UCLA’s Anderson School of Management.

Paul Schmitz
CEO, Leading Inside Out

Paul Schmitz is CEO of Leading Inside Out, a nonprofit and philanthropic advisory firm, Senior Advisor to The Collective Impact Forum, and the first Innovator in Residence at Georgetown University’s Beeck Center for Social Innovation and Impact. Paul is the author of Everyone Leads: Building Leadership from the Community Up. Paul previously served as CEO of the national leadership development organization Public Allies, was a social innovation advisor to the White House, and has been named three separate years to The Nonprofit Times list of the 50 most influential nonprofit leaders in America.

Pooja Shah

Pooja Shah has a mix of private and nonprofit sector experience. Her first nonprofit role was as a Playworks coach in East Oakland, CA, and she is thrilled to be back at Playworks as a board member. Pooja most recently served as the Vice President of Strategy, Finance and Operations at Peer Health Exchange, a national nonprofit organization that trains college students to provide a comprehensive health education to underserved high school students. Prior to Peer Health Exchange, she was the Chief Financial Officer of a national nonprofit organization called Reading Partners and also spent some time at the KIPP Foundation. Pooja started her career in technology investment banking at Lehman Brothers followed by corporate business development at Cisco Systems. Pooja graduated from UC Berkeley with a B.A. in Economics and minor in Business Administration. She earned her M.B.A. from Harvard Business School.

Jill Vialet
CEO and Founder, Playworks

Jill Vialet, CEO and founder, established Playworks in 1996 and has led the organization through rapid growth for more than 18 years. Jill’s selection as an Ashoka Fellow in 2004 provided the opportunity she had been seeking to put her vision for national expansion into action. Jill is considered a leader in the field of play and a successful social entrepreneur, receiving invitations to speak at Skoll World Forum, Partnership for a Healthier America Summit, TEDx, Harvard Law School, Stanford School of Business, and Social Impact Exchange. In December 2011, Jill was named one of 30 Social Entrepreneurs of the Year by Forbes magazine.

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