It is cool to be kind.

Playworks is aiming to reduce bullying and increase inclusion by creating a generation of kinder, empathetic kids with caring, consistent role models.

Join your favorite celebrities as they stand up for inclusion using #RealPlayersDontBully.

Real Players Don’t Bully is a campaign Playworks created and launched to show kids that inclusion is cooler than bullying. We’ve partnered with Google’s Be Internet Awesome to teach kids that #ItsCoolToBeKind in real life and online.

Why Playworks?


Promoting inclusion, role modeling positive behavior, and giving kids the chance to develop and practice leadership skills, can help create environments where every kid feels accepted and safe on the playground. The power of play creates environments where kids feel included, have peer leaders, and caring adults which has been shown to impact the number of incidents of bullying in Playworks schools compared to non-Playworks schools.

You can help create an inclusive community.  Donate today.

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We’ve partnered with Be Internet Awesome to help kids be safe, confident explorers at school and online.  Follow #BeInternetAwesome on Google for Education and remember that #ItsCoolToBeKind.

This campaign takes place during National Bullying Prevention Month to showcase the importance of practicing kindness and inclusion online and in-person to prevent bullying.

Creating sustainable change


70%Did you know that over 70 percent of young people say they have seen bullying in their schools?*
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43%Teachers in Playworks schools reported significantly less bullying and exclusionary behavior during recess, a 43% difference in average rating scores compared to non-Playworks schools.**

*Source: *Bradshaw, C.P., Sawyer, A.L., & O’Brennan, L.M. (2007). Bullying and peer victimization at school: Perceptual differences between students and school staff. School Psychology Review, 36(3), 361-382.

**Results from a randomized control trial evaluation by Stanford University and Mathematica Policy Research. Learn more 


Follow #RealPlayersDontBully


This annual campaign has garnered over 50 million social media impressions and offline engagement.

Check out some of the highlights of the campaign below or follow #realplayersdontbully on social media.  

Who Has Been Involved?


Check out 2017 #RealPlayersDontBully on social media.  Among are partners are Detroit LionsDetroit PistonsDetroit City FC, Detroit native Carl Davis , Kacie Hollins, Justin RoseArmond Rashad, 76ers, Breanna Stewart, Duke, Pacers, Tamika Catchings, Justin Simmons, Joey Timbers and Nat Borchers, Robert Alford, Pokey Chatman and LA Galaxy.

In 2016, our real players partners on social media included Lizzie VelasquezForever in Your MindSunny MabryEthan EmbryJulie FoudyRebecca ZamoloJen WiderstormUSC TrojansAndrew McCutchenDetroit Lions, Wiz Khalifa, and Amir and Amari’s O’Neil.  Check out Playworks’ video featuring Amari and Amir O’Neil.

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You Can Help

Your gift will create kind, inclusive communities in a school near you.

Donate