Recess is often one of the more problematic times of the school day due to bullying and discipline issues that arise on the playground and carry into the classroom, impacting teaching and learning. Real Players Don’t Bully is a nationwide effort to make bullying un-cool again.
In 2016 & 2017, celebrities and professional/college sports teams utilized their social media platforms to share this message to over 60 million people. In addition, billboards featuring celebrities wearing Real Players Don’t Bully shirts appeared above the streets of LA; a media-attended, anti-bullying pep rally took place in Detroit; branding was worn during pregame for a professional basketball team in Indiana; and more.
Together with these celebrities, Playworks is aiming to change kids’ behavior at school. And it is working.
There was a 43 percent difference in teacher ratings of bullying and exclusionary behavior as compared to schools not receiving Playworks services, according to a randomized control trial evaluation of Playworks Coach service model conducted by Stanford University and Mathematica.
Promoting inclusion, role modeling positive behavior, and giving kids the chance to develop and practice leadership skills, can help create environments where every kid feels accepted and safe on the playground.
In 2016, our real players partners on socialmedia included social media including Lizzie Velasquez, Forever in Your Mind, Sunny Mabry, Ethan Embry, Julie Foudy, Rebecca Zamolo, Jen Widerstorm, USC Trojans, Andrew McCutchen, Detroit Lions, Wiz Khalifa, and Amir and Amari’s O’Neil. Check out Playworks’ video featuring Amari and Amir O’Neil.
- Proactive Bullying Prevention Techniques
- Re-thinking Bullying Behavior
- One game to make everyone feel included
- Why no one is “just a bully”
- Ways to Stop Bullying Before It Starts