Advisory Board

The Playworks Wisconsin Advisory Board is a group of change-makers who believe in the power of play and are active ambassadors for Playworks. These playful professionals contribute their personal time to share the mission of Playworks: to improve the health and well-being of children by increasing opportunities for physical activity and safe, meaningful play.


Jami Burrell

Shift Manager
General Mills

Jami serves as Shift Manager at General Mills in Milwaukee, WI. Jami received both her BA and MBA from the University of Iowa. After finishing school, Jami’s career began with General Mills in Cedar Rapids, Iowa. From there, she moved to two other General Mills plant locations before settling at the Milwaukee location in May of 2000. In addition to her expected duties at General Mills, Jami leads the Community Action Council program. This program is an important part of General Mills’ commitment to the communities where it has business operations. The council’s goal is to help the company give back, both financially and through volunteer efforts, to their local manufacturing communities. Jami enjoys volunteering her time to various local area activities to help in the company’s mission to give back to the community. She is a long-time partner of the Boys and Girls Clubs of America, a member of the Non-Profit Center’s business volunteer council, and also serves on the Advisory Board for City Year.

“I believe children are our future and that it is up to us to prepare them to lead the way.” When speaking about her passion for Playworks, Jami adds, “Playworks is a wonderful organization to help in that mission. They are doing it by teaching the kids not only how to play, but how to connect with others, and to grow physically, emotionally and socially. These are all important skills to lead each and every day throughout our lives. I am glad to be associated with an organization of this caliber!”


Tom Casanova

Manager, Business Development
Waukesha County Business Alliance

Tom Casanova brings a diverse professional background to the Playworks team. After graduating UW-Whitewater with his degree in Management Computer Systems, Tom worked as a computer programmer at Time Insurance Company. He then ventured into a business development career with Capital Data that eventually led him to forming his own business, Nova Partners, where he helped independent IT consultants find web-based development projects.  

His daughter’s third grade teacher asked Tom to help tutor in her class and this motivated him to earn his Masters in Curriculum & Instruction at Concordia University Wisconsin.  He then spent the next eight years teaching elementary school in the New Berlin and Kettle Moraine districts. Tom is currently working in a business development role at Payroll Control Systems.

“As a former educator, the Playworks mission is significant to me. I witnessed firsthand the effects of playground activities spilling over into the classroom. Many of these activities affected social-emotional development and learning within the classroom setting. Playworks provides tremendous value to students and educators and I am excited to be part of the Advisory Board!”


Bridget Clementi

Vice President of Community Health
Children’s Hospital of Wisconsin

Passionate about the supporting the development of healthy kids, families, and communities, Bridget Clementi dedicates her professional and personal time and efforts to leading child safety, injury prevention, health education and community health initiatives. As Vice President of Community Health for Children’s Hospital of Wisconsin, Bridget is motivated by the organization’s vision of Wisconsin’s kids being the healthiest in the nation! With nearly 20 years of experience in improving child health, she has successfully led innovative prevention programs and initiatives that gain statewide recognition and gain positive health outcomes for families across the state. As an established professional in the greater Milwaukee community, Bridget serves on advisory boards and committees throughout both local community and Wisconsin, including Safe & Sound, Inc., Milwaukee’s Community Development Association, Milwaukee Succeeds and others. The relationships and partnerships she has establish and cultivates continue to improve the health and safety of children throughout Wisconsin. Bridget has a bachelor’s degree in communications from University of Wisconsin-Whitewater and masters of business administration from the University of Phoenix.


Chuck DemlerChuck Demler

Associate Director of Major and Planned Giving
Lawrence University

Dedicated to education at every level, Chuck Demler serves as Associate Director of Major and Planned Giving at Lawrence University. He joined Lawrence in 2016 and facilitates significant philanthropic support for the university from individual donors. Prior to this role, Chuck worked at the Center for Community Vitality in the University of Minnesota Extension, the State of Minnesota Office of Higher Education, and Macalester College. He was also an AmeriCorps VISTA Volunteer based at Lawrence. Chuck received a Bachelor of Arts from Lawrence University with a major in Government and a Master of Public Policy degree from the University of Minnesota.

“I am excited to help Playworks make a positive impact on children, schools and our community. The research proven Playworks programs helps students become more empathetic, resilient, and healthy. These are traits we need to build in all students. They help students at every level of their education from elementary school to college, but these are also traits we need in all community members! I am excited to serve as an advocate for such a worthy organization.”


Billie Jean Smith

Seasoned Intellectual Property Attorney and Equity Partner
Boyle Frederickson

Billie Jean Smith is a seasoned intellectual property attorney and equity partner at Michael Best & Friedrich LLP where she aids clients in the preparation and implementation of strategies to achieve their desired business goals. She has been named to “IP Stars – Top 250 Women in IP” by Managing Intellectual Property, awarded the Marquette University Opus College of Engineering Service Award, and received the IAM Patent 1000 award for the World’s Leading Patent Practitioners. Ms. Smith devotes her time and talents to many community organizations and charitable causes.

“When I saw the mission in action and learned when Playworks comes to a school bullying goes down, feelings of safety go up, physical activity goes up, student engagement throughout the day goes up, and teachers get measurable teaching time back, I knew I wanted to be part of this exciting time of expansion and scaling of the reach of Playworks. I am excited about my role to build awareness and attract the resources needed for us to achieve our AIM here in Wisconsin.”


Margaret Haagensen

VP Lending Operations
WaterStone Bank

Margaret Haagensen joined WaterStone Bank in 2006, bringing over 25 years of experience in mortgage banking. In her first year at WaterStone, she created underwriting guidelines and processes, bringing structure to the bank’s mortgage division. Her responsibilities grew to managing processes for all of the bank’s lending groups, consumer and mortgage underwriting, correspondent lending, and overseeing the lending systems administration. She is active in charitable and professional organizations, serving on several boards.

“Now, more than ever, I believe in the importance of supporting the causes that contribute to the success of our community and the well-being of our people. Academic studies have proven Playworks’ success at improving children’s positive behavior on and off the playground through promoting physical activity and emotional safety at school. Healthy, well balanced, educated kids are much more likely to grow up to be contributing members of our community. An investment in Playworks is an investment in our future.”


Angela Lauffer, RN BSN MPH

Health Services Manager
UnitedHealthcare Community Plan – Wisconsin

Angela Lauffer has over 20 years of experience as a Registered Nurse and has worked in a variety of settings including hospitals, health maintenance organizations and for the WI Division of Public Health. Angela worked with the WI Tobacco Prevention and Control Program leading up to the passage and implantation of the Statewide Smoke-Free Air Law in 2010.  This experience taught Angela the power of partnerships in order to change social norms and accomplish a shared goal. Angela is proud to have been a part of this legacy and is thankful that her son will never have to work in a restaurant or bar in WI where indoor smoking is allowed. Angela holds a Bachelor’s Degree in Nursing and a Master’s degree in Public Health. Angela has a passion for helping those who live with chronic mental illness and would like to find ways to improve the mental health of our communities through public health interventions.

“I am grateful that an organization like Playworks is available to educators and hope that schools in WI take advantage of this valuable resource. I have witnessed how a positive influence on the playground changes how children interact with each other. Elementary schools need to help children grow academically, socially and emotionally. The highest opportunity for social and emotional growth at school is outside of the classroom. Our kids need guidance in overcoming some of the challenges that arise during play. They need to learn how to deal with the hurt, anxiety and fear that often arises when they lose a game or feel left out. They need guidance on how to play in an inclusive manor and still have fun. Playworks can help with these challenges and can help to improve the overall happiness of children and staff.”


Theresa Russell

Burdick School

Theresa Russell is currently the principal of A.E. Burdick School in Milwaukee. She has been an enthusiastic educator in the Milwaukee Public Schools since 1998, both in the classroom and in administrative roles. Before becoming principal, Theresa was a school support teacher where she provided support and professional development to teachers in Educator Effectiveness, Common Core State Standards, Response to Intervention practices, data analysis practices, and best teaching practices. Previous to that, Theresa was a classroom teacher. She taught in middle school classrooms developed engaging lesson plans, practiced effective classroom management strategies, and analyzed data to drive instruction.

As principal, Theresa believes in fostering high student achievement in a nurturing environment. Theresa is dedicated to the well-being of all students and has been instrumental in accruing and developing innovative programs for Burdick School. She strongly believes in the Playworks mission and vision and has seen how this program positively impacts a school on many levels.

“I can honestly say that Playworks has exceeded my expectations to create a positive and nurturing culture and climate. In less than one year, Playworks created a safe, structured, and fun recess for kids, and increased positive staff engagement with the students. The program has taught the students how to connect with one another to play and to solve conflicts in a positive way. Bullying incidents are almost non-existent and injuries on the playground have significantly decreased. Most importantly, students are having fun while learning the social-emotional skills that are necessary to navigate life. I am so excited that our school will be able to partner with Playworks again next year!”


Lynn Sigfred

Vice President of Commercial Lending
Park Bank

Lynn Sigfred is a Vice President of commercial lending at Park Bank. She is responsible for business development and commercial portfolio management, working with small to mid-sized companies and non-profit organizations.  She received her undergraduate degree from UW-Madison in secondary education and her MBA from Keller Graduate School of Management.

She is currently a Director and Treasurer of the Airport Gateway Business Association and an Ambassador for the Waukesha County Business Alliance.  Lynn also spent eight years as an Allocation Panel Member for the United Way in Waukesha County, focused on their “Helping Kids Succeed” initiative.  

“Being an education major and having supported children’s initiatives for many years, I am delighted to be a member of the Playworks board.  It is wonderful to see how Playworks promotes leadership, inclusivity, conflict resolution, and fun. I look forward to seeing the impact it has on society as a whole as it instills such positive qualities in our young people.  I feel so fortunate to be able to be a part of Playworks.”


Brad Yocum

Workforce Planning Analyst
Aurora Health Care

Brad Yocum obtained his bachelors and masters in business administration from Carroll University in Waukesha, WI. He joined Aurora Health Care in 2010 after completing his Bachelors. He worked in two different temporary positions his first year before joining the Human Resource team at Aurora St. Luke’s Medical Center. He later moved into a Recruiter role and recruited for three different hospitals and Home Care services for the Greater Milwaukee Area handling entry to professional level positions. He is currently working as a Workforce Planning Analyst with Talent Acquisition to improve the hiring process, work on attraction, and move the organization to be proactive versus reactive with hiring.

“I’m not originally from Wisconsin and I have been looking at a way to give back to this community that I have grown to love. I first learned about Playworks through their kickball tournament and at that time, I had no idea the environment at school and during recess can be inactive, stressful, and unwelcoming which causes a negative impact to the children’s engagement in school. After learning more about Playworks and doing further research, I felt that Playworks has demonstrated success and importance for children to have a safe and active environment. Research has proven that active kids learn better and decrease negative behaviors. I’m proud to join the board and to start working with young professionals in the community to get them engaged and play an active role in their communities which will help lay the foundation for a better tomorrow.”


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