What happens when an international apparel company with a commitment to responsible leadership, engages associates in play in and out-of-the office with a CEO whose iPod playlist is consistently described as "eclectic?" You get Boston's Rob DeMartini, CEO of New Balance and our country’s Most Playful CEO.
DeMartini was named the country’s Most Playful CEO after a nationwide search for inventive leaders who incorporate play and innovation into the work environment to encourage collaboration and teamwork. This is the third year for the award, which is sponsored by Playworks
“Playworks is about providing adult role models who get out and play in their schools and communities,” explains Playworks Executive Director, David Rothenberg. “But play has value far beyond the playground. Leaders who bring play into the workplace can create more collaborative and innovative environments that benefit companies, consumers and communities. These are the role models we like to honor.”
Most Playful CEO 2011 – Rob DeMartini, New Balance from Playworks on Vimeo.
