Playworks for every kid

Staff and Leadership

Deborah Lukovich
Executive Director

Deborah is a passionate entrepreneur, author, and community leader motivated by making a difference. Her eternal optimism, focus on possibilities, and strategic thinking is why some people call her the cheerleader for nonprofits and why her most repeated testimonial is "You make us feel like we can do this!"

After 11 years of helping more than 70 nonprofits and schools do a better job of inspiring people with their stories in order to build awareness, secure resources, and achieve enrollment goals, Deborah is excited to focus all her passion, talent, and connections on Playworks Wisconsin.

Before striking out on her own, Deborah built a successful financial planning practice with American Express, and then worked as the Development Manager for the National MS Society, WI Chapter.

Deborah has served as community leader and volunteer, positively contributed to many organizations, including President of Milwaukee and WI National Organization for Women, founding board member of Milwaukee Renaissance Academy charter school, president of The Park People, Inc., founder of Friends of Bradford Beach, and founder of Women’s Political Voice.

Her 20 years of speaking and training experience and authoring of two books is a reflection of her interest in inspiring others to achieve more than they think they can. Her most recent books include The Secret to Better Schools; A New Mindset For Engaging the Community and The Secret to Fundraising; It’s NOT About Asking for Money.

PJ Dever
Program Director

PJ joined the Playworks family in 2010 as a program coordinator in Philadelphia. He spent a year and a half as an Americorps program coordinator working directly with students and teachers to infuse play throughout the school day. In the 2011-2012 school year, he stepped into the role of program manager in Wisconsin with the hope of reaching more students and developing some great coaches. He spent three and a half years as a program manager. During this time, he learned about about Milwaukee Public Schools, its families and the community. As program director, PJ is eager to spread Playworks' mission throughout Wisconsin to ensure that every child in Wisconsin has an opportunity for safe, meaningful play on a daily basis.

Carolyn Muckelberg
Development Manager

Carolyn has always loved connecting with people and learning! After graduating from UW-Milwuakee, she began her career as an inside sales rep for a local aeronautics company, but wanted more from her professional life. She returned to school for her teaching certification in French for middle and high school. After spending a year abroad living and working in France, Carolyn received an opportunity to work for a non-profit cultural organization in development. Since 2005, Carolyn has helped local non-profit organizations build strong resource development practices and advance their mission. Carolyn worked for the Alliance Francaise, Milwaukee Ballet, and most recently as director of development for Eastbrook Academy. Her passion is education and since joining Playworks she remains active in serving Eastbrook Academy as well as other local Christian ministries. Carolyn is married and has two sons, Henry and Peter, who keep her involved in Boy Scouts. “I feel so lucky to have a job that requires me to connect with people, to learn how to apply my sales skills to fundraising, and offers me the opportunity to have a positive impact on people.” Carolyn enjoys running and reading, and she and her husband recently joined a couples bowling league.

Atoi Sinclair
Program Manager

Atoi is very excited to join the Playworks Wisconsin office team after spending two years as a coach at Siefert Elementary School. While at Siefert, Atoi helped transform the playground and the school culture. Students were taking ownership of their playground, while adults actively participated in the games with the students. When you looked around the playground you'd see gender inclusion and students using Ro Sham Bo to solve conflicts. While Atoi enjoyed her role as coach, she is excited to transition into the program manager role and help spread the Playworks movement across Wisconsin. Atoi has seen the powerful impact that Playworks can have on both kids and adults and it is amazing. Atoi grew up playing sports, and even though basketball is her favorite sport, she will never back down from any challenge to play any game. If you see her out on your playground ask her to play, but make sure you bring your “A” game.

Maddy Wilson
Program Manager

Maddy joined Playworks for the 2013 school year as a coach in Milwaukee. Before living the coach life, Maddy was a teacher, forensics coach, and camp counselor in Madison, Wisconsin. As a grown up kid herself, Maddy adores the Playworks mission and has loved her two years as coach. However, Maddy is even more excited to grow with Playworks Wisconsin in her new role as program manager. She's looking forward to watching the power of play influence kids across Wisconsin. Maddy loves glitter, kites, and the Green Bay Packers, but her favorite role is as Captain of Shipwrecked.

Callie Padway
Program Associate

Callie joined the Playworks Wisconsin team in August of 2015 as program associate. Prior to joining the team, Callie served as an AmeriCorps member in Boston, MA for a non-profit organization called Tenacity. At Tenacity, Callie worked in the Boston Public School District to foster youth development through academic support while emphasizing the importance of character development and physical fitness. Since her work at Tenacity, Callie sought out Playworks Wisconsin to continue to pursue her passion of youth development in her home state. She feels very fortunate to continue doing what she loves and is very excited to grow with Playworks. When Callie is not busy she enjoys being outside, completing crosswords puzzles and cheering on the Packers.

Jena Barjenbruch
Site Coordinator

Jena joined the Playworks Wisconsin team in January of 2014 as a program coordinator. Prior to becoming a Playworks coach, Jena was a primary school literacy teacher, swim instructor, and summer camp coordinator as a Peace Corps volunteer for two and a half years in Guyana, South America. After taking a few months to assimilate back to life in America, she began her exciting journey with Playworks. She is now leaping into her new role as site coordinator where she will be at the forefront of Playworks Wisconsin’s expansion to the Waukesha School District. Jena is overjoyed at the opportunity to positively impact over 1,600 kids as well as over 100 staff members with the power of play. When you see Coach Jena on the playground, you may find her playing toilet tag, four square, or three-line ultimate ball.

Kevin Rodgers
Site Coordinator

Kevin feels both excited and fortunate to jump into the role of site coordinator in his home state of Wisconsin after a year as an AmeriCorps member at Hopkins Lloyd Community School. Through countless high fives, cheers, and games of foursquare, Kevin’s passion for serving youth and communities has grown, and he is looking forward to sharing the Playworks mission with more schools, students, families, and friends. Prior to hopping into the Playworks family, Kevin taught reading and writing workshops in Chicago Public Schools and served elementary school students in St. Augustine, Florida. However, continuing to spread the Playworks values of respect, inclusion, healthy play, and healthy community in the state where he was raised is his most exciting role yet. Find him inventing a game, hiking in the woods, or in an impromptu dance off.

Daniel Bolling
Site Coordinator

Danny is ecstatic and thankful to move into the site coordinator position at Playworks Wisconsin. Danny has worked with Playworks for two and a half years starting as an intern and working his way to a year-round staff position. After his semester intern, Danny served a year as an AmeriCorps Coach and a year as a staff coach both at Franklin Pierce Elementary School First, where he built a strong rapport with the staff and students. As a Native of Milwaukee and a product of Milwaukee Public Schools, Danny found that his passion of sports, play and children directly aligned with Playworks mission. From tag to football, hopscotch to basketball, he is always ready for a game and loves being challenged. Away from the playground, you can find Danny cheering on his favorite team, the Milwaukee Bucks. He attends every game.

James Barenbaum
Account Manager

Jamie joins Playworks with 25 years of professional sales and management experience. Jamie earned his degree in Business Administration from Robert Morris University graduating Summa Cum Laude. Jamie is married to his wife Kelly, an elementary school reading specialist and has two children, Caitlin, a High School freshman and Carter, a fourth grader. He spends most of his time as a volunteer coach for travel softball, basketball and football. Jamie enjoys spending time with his family, playing softball and basketball, and watching Chicago sports. His favorite playground game is kickball.