24 Hour Fitness and Playworks Fit Together

These next couple of weeks will mark the end of the 2009-10 school year. And while most of us will remember summer as a time of long days filled with outdoor play, a 2007 study found that nowadays kids were more likely to be sedentary during summer vacation than during the school year.

But this summer, 24 Hour Fitness is partnering with Playworks to make a difference. Between June 14 and July 4th, the Fit Together Campaign is helping to get the word out about the importance of daily play, recess, and families playing together. 24 Hour Fitness will be raising funds at all of their clubs and online to support Playworks programming in 16 cities across the country during the school year, and distributing information on family-friendly games to their members so that kids and grown-ups have the chance to keep playing this summer.

The First Lady announced her summer Let’s Read, Let’s Move campaign this week. In his blog about the campaign, Patrick Corvington, CEO for the Corporation for National and Community Service, writes: “Keeping our kids fit for school and fit for life requires us all to work together, and there are plenty of ways to make a difference. We’re already hearing about people across the country cleaning up walking trails and playgrounds, tending to communities gardens, organizing book drives, and reading to young children. I encourage each of you to consider how you could make an enduring difference in your own community.”

Playworks and 24 Hour Fitness are proud to be stepping forward in response to help save play. If you want to get out and play, please join us and check out this link for some inspiration!

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